Overview     Contact Info

Why HowDoYa.com?

There are over 15 billion Web searches per month in the US and 3% include the phrase "how-to." Over seven million adults search daily for help on how to do something. Search site click-thru-rates are less than .25%. Yet, engines average $15/1000 queries. Consumers searching for how-to have a higher purchase intent — and presenting contextually relevant advertising can dramatically increase click through and conversion.

The First How-To Search Engine

HowDoYa.com is the first how-to search engine. HowDoYa helps consumers write better, more precise how-to search queries, which in turn delivers better search results. HowDoYa also precisely matches advertisers with consumer intent, dramatically increasing traditional CPM and conversion rates.

With HowDoYa, searchers receive better results related to how-to queries and are presented with conceptually related topics. Topics serve as purchasable items or can refine search results. Advertisers buy topics that appear in how-to search results. E.g. an advertisement for “bbq sauce” would appear when someone searched for “How to smoke ribs” or any search where it was a related concept.

Two Key Innovations

HowDoYa has two key innovations — first, it brings context to a search, so that queries are better constructed, allowing us to infer a great deal about the user's intent. Second, by understanding context, we know exactly what the user is thinking, so we deliver better results, related concepts and advertising.

History

HowDoYa was launched in the spring of 2008, the first product release from Emantix. HowDoYa.com launched in beta form in February 2008, and went live to the public in May 2008.

Emantix
Attn: HowDoYa.com.
4216 Evergreen Lane, Suite 111
Annandale, Virginia 22003 USA
Phone: 1.888.emantix

email: information -at- emantix.com